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ROLE

Campaign Design
User Experience
 

SUMMARY

I was tasked with redesigning and updating Landing Pages that would capture leads for UVA Darden's graduate programs, and create paid display assets. I leveraged the brand's iconic orange with bold typography. Color overlay or full color images cut out, would distinguish the MBA program from the Executive Education program. 

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SOCIAL & PRINT

A set of banner ads and social media content accompanied the initiative.
(Print pieces not designed by me.)

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