Problem: Prospective students were confusing the MBA program with the Executive Education program — resulting in misaligned leads and a diluted conversion path for both audiences.

Solution: Redesigned the lead capture experience to create clear visual and content differentiation between the two programs — establishing distinct hierarchy, messaging architecture, and call-to-action pathways tailored to each audience's decision context.

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Result: A cleaner, more targeted lead capture flow that guided prospective students toward the right program from first contact, reducing audience confusion and improving conversion clarity.

Problem: Prospective students were confusing the MBA program with the Executive Education program — resulting in misaligned leads and a diluted conversion path for both audiences.

Solution: Redesigned the lead capture experience to create clear visual and content differentiation between the two programs — establishing distinct hierarchy, messaging architecture, and call-to-action pathways tailored to each audience's decision context.

​

Result: A cleaner, more targeted lead capture flow that guided prospective students toward the right program from first contact, reducing audience confusion and improving conversion clarity.