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ROLE
User Experience
Information Architecture
User Research
SUMMARY
I designed a Virtual Museum Tour App that offers an interactive learning experience.
Empathize
I conducted interviews and empathy maps to understand the users I’m designing for and their needs. A primary user group identified through the research was education-seekers who have specific interests in mind and want to learn more about a topic out of personal curiosity and become more self-informed.
During the interview process, I discovered main Pain Points were:
1. Lack of Information Architecture.
Users want information organized in a way that captures the breadth of work the museum offers, and leave more knowledgeable.
2. No consideration for Accessibility.
There's a lack of assisted technology both online and in-person.
The Direction
I focused on the architecture of the information, while considering opportunities for accessibility which can also benefit more users. This includes Text to Speech (TTS), the ability to change the language of the page, and Closed Captioning (CC) on videos.
Overview and Process
Museum-goers and those with accessibility challenges want to experience and process world culture in an organized and engaging way.
I conducted interviews, created paper and digital wireframes, low and high-fidelity prototypes, conducted usability studies, accounted for accessibility, and iterated on designs.
Ideation
I worked through paper and digital wireframes to quickly iterate on the best information architecture.
Takeaways
Previously I have not thought about accessibility in my design directions outside of color contrast and font sizes for ADA compliance. I see the importance in Equitable Design, as it also benefits a wider audience. It is about inclusivity, providing all users an equal experience.
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