—Ashton Woods
Building a Style Quiz
Helping customers discover their home style and find the AW collection that fits their needs.
Role
User Experience
Information Architecture
Platform
Desktop
Mobile Web
— Overview
Problem: Homebuyers struggled to connect with Ashton Woods' collection offerings — lacking a guided way to discover which home styles aligned with their personal aesthetic and lifestyle.
Solution: Designed an interactive style quiz experience grounded in information architecture and progressive disclosure — guiding customers through a personalized discovery journey that matched their preferences to the right AW collection.
Result: A conversion-supporting experience that transformed passive browsing into active self-discovery, helping customers arrive at a collection decision with confidence and personal investment.
—Ashton Woods
Building a Style Quiz
Helping customers discover their home style and find the AW collection that fits their needs.
Role
User Experience
Information Architecture
Platform
Desktop
Mobile Web
— Overview
Problem: Homebuyers struggled to connect with Ashton Woods' collection offerings — lacking a guided way to discover which home styles aligned with their personal aesthetic and lifestyle.
Solution: Designed an interactive style quiz experience grounded in information architecture and progressive disclosure — guiding customers through a personalized discovery journey that matched their preferences to the right AW collection.
Result: A conversion-supporting experience that transformed passive browsing into active self-discovery, helping customers arrive at a collection decision with confidence and personal investment.
—Ashton Woods
Building a Style Quiz
Helping customers discover their home style and find the AW collection that fits their needs.
Role
User Experience
Information Architecture
Platform
Desktop
Mobile Web
— Overview
Problem: Homebuyers struggled to connect with Ashton Woods' collection offerings — lacking a guided way to discover which home styles aligned with their personal aesthetic and lifestyle.
Solution: Designed an interactive style quiz experience grounded in information architecture and progressive disclosure — guiding customers through a personalized discovery journey that matched their preferences to the right AW collection.
Result: A conversion-supporting experience that transformed passive browsing into active self-discovery, helping customers arrive at a collection decision with confidence and personal investment.