—Trex Decking
Responsive Estimator Tool
Displaying cost estimates more efficiently and higher on the page.
Role
User Experience
Responsive Design
Platform
Desktop
Mobile Web
— Overview
Problem: Cost estimate information was buried too low on the page, causing users to disengage before reaching the most decision-critical content in their path to purchase.
Solution: Redesigned the responsive estimator tool to surface cost estimates earlier and more prominently — restructuring the page hierarchy to prioritize the information users needed most to move forward confidently.
Result: A more conversion-focused estimator experience that reduced friction in the consideration phase by putting cost clarity at the center of the user journey across desktop and mobile.
—Trex Decking
Responsive Estimator Tool
Displaying cost estimates more efficiently and higher on the page.
Role
User Experience
Responsive Design
Platform
Desktop
Mobile Web
— Overview
Problem: Cost estimate information was buried too low on the page, causing users to disengage before reaching the most decision-critical content in their path to purchase.
Solution: Redesigned the responsive estimator tool to surface cost estimates earlier and more prominently — restructuring the page hierarchy to prioritize the information users needed most to move forward confidently.
Result: A more conversion-focused estimator experience that reduced friction in the consideration phase by putting cost clarity at the center of the user journey across desktop and mobile.
—Trex Decking
Responsive Estimator Tool
Displaying cost estimates more efficiently and higher on the page.
Role
User Experience
Responsive Design
Platform
Desktop
Mobile Web
— Overview
Problem: Cost estimate information was buried too low on the page, causing users to disengage before reaching the most decision-critical content in their path to purchase.
Solution: Redesigned the responsive estimator tool to surface cost estimates earlier and more prominently — restructuring the page hierarchy to prioritize the information users needed most to move forward confidently.
Result: A more conversion-focused estimator experience that reduced friction in the consideration phase by putting cost clarity at the center of the user journey across desktop and mobile.