INSTAGRAM STORY AD
The appointment initiative will be pushed via paid media ads and an email series, enticing the customer with a discount reward for booking their appointment.
Creative Art Direction
Communications initiative to drive David's Bridal customers to book an appointment
for a bridal or group fitting with support
through social media, email, and online guides.
BRA TYPE ILLUSTRATIONS
I designed a series of bra types based on
actual products, that would assist the customer
in understanding the type of support she needs.